BA7203 Marketing Management Syllabus Notes Question Papers 2 Marks Question Bank with answers - BA7203 MM Study Materials
BA7203 Marketing Management Syllabus Notes Question Papers 2 Marks with
Answers Question Bank with answers Anna University BA7203 MM Notes
Syllabus 2 Marks with answers MBA 2nd Semester - Regulation 2013 PG 2nd
Semester Syllabus Notes
Anna
University BA7203 Marketing Management Notes Syllabus 2 marks with
answers Part A Question Bank with answers Key - MBA 2nd Semester
Anna University BA7203 Marketing Management Syllabus Notes 2 marks with answer is provided below. BA7203 Notes Syllabus all 5 units notes
are uploaded here. here BA7203 MM Syllabus notes download link is provided and
students can download the BA7203 Syllabus and Lecture Notes and can make use of it.
Click below link to download Marketing Management Study Materials .
BA7203 MARKETING MANAGEMENT SYLLABUS REGULATION 2013 MBA 2nd SEMESTER
UNIT I INTRODUCTION
Marketing –
Definitions - Conceptual frame work – Marketing environment : Internal
and External - Marketing interface with other functional areas –
Production, Finance, Human Relations Management, Information System.
Marketing in global environment – Prospects and Challenges.
UNIT II MARKETING STRATEGY
Marketing strategy formulations – Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing – Consumer Marketing –– Services marketing – Competitor analysis - Analysis of
consumer and industrial markets – Strategic Marketing Mix components.
Marketing – Consumer Marketing –– Services marketing – Competitor analysis - Analysis of
consumer and industrial markets – Strategic Marketing Mix components.
UNIT III MARKETING MIX DECISIONS
Product planning and development – Product life cycle – New product Development and
Management – Market Segmentation – Targeting and Positioning – Channel Management –
Advertising and sales promotions – Pricing Objectives, Policies and methods.
Management – Market Segmentation – Targeting and Positioning – Channel Management –
Advertising and sales promotions – Pricing Objectives, Policies and methods.
UNIT IV BUYER BEHAVIOUR
Understanding industrial and individual buyer behavior - Influencing factors – Buyer Behaviour
Models – Online buyer behaviour - Building and measuring customer satisfaction – Customer
relationships management – Customer acquisition, Retaining, Defection.
Models – Online buyer behaviour - Building and measuring customer satisfaction – Customer
relationships management – Customer acquisition, Retaining, Defection.
UNIT V MARKETING RESEARCH & TRENDS IN MARKETING
Marketing Information System – Research Process – Concepts and applications : Product –
Advertising – Promotion – Consumer Behaviour – Retail research – Customer driven
organizations - Cause related marketing - Ethics in marketing –Online marketing trends.
Advertising – Promotion – Consumer Behaviour – Retail research – Customer driven
organizations - Cause related marketing - Ethics in marketing –Online marketing trends.
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