BA7016 Rural Marketing Syllabus Notes Question Papers 2 Marks with Answers Question Bank - MBA 3rd Semester

BA7016 Rural Marketing Syllabus Notes Question Papers 2

Marks with Answers Question Bank with answers Anna University BA7016 RM Notes Syllabus 2 Marks with answers MBA 3rd Semester - Regulation 2013 & 2015 3rd Semester Syllabus Notes

Anna University BA7016 Rural Marketing Notes Syllabus 2 marks with answers Part A Question Bank with answers Key - MBA 3rd Semester

Anna University BA7016 Rural Marketing Syllabus Notes 2 marks with answer is provided below. BA7016 Notes Syllabus all 5 units notes are uploaded here. here BA7016 RM Syllabus notes download link is provided and students can download the BA7016 Syllabus and Lecture Notes and can make use of it.

Click below link to download Rural Marketing Study Materials .

BA7016 RURAL MARKETING SYLLABUS REGULATION 2013

UNIT I OVERVIEW OF RURAL MARKETING
Introduction of Rural marketing –Evolution of Rural Marketing in Indian and Global Context- Definition- Nature –Scope-Characteristics and potential of Rural Marketing - Importance of Rural Marketing- Socio-Cultural-economic & other environmental factors affecting in Rural Marketing-A comparative Analysis of Rural Vs Urban Marketing- Size &Structure of Rural Marketing – Emerging challenges & Opportunities in Rural Marketing.

UNIT II RURAL MARKETS & DECISION
Profile of Rural Marketing Dimensions & Consumer Profile- Rural Market Equilibrium-Classification of Rural Marketing – Regulated- Non Regulated- Marketing Mix- Segmentation- Targeting- Position- Rural Marketing Strategies- Role of Central, State Government and other Institutions in Rural Marketing Integrated Marketing Communication in Rural Marketing.

UNIT III PRODUCT & DISTRIBUTION
Product / Service Classification in Rural Marketing - New Product Development in Rural Marketing - Brand Management in Rural Marketing- Rural Distribution in channel management- Managing Physical distribution in Rural Marketing- Fostering Creativity& Innovation in Rural Marketing - Sales force Management in Rural Marketing.

UNIT IV RURAL CONSUMER BEHAVIOUR IN MARKETING RESEARCH
Consumer Buyer Behaviour Model in Rural Marketing- Rural Marketing Research-Retail & IT models in Rural Marketing-CSR and Marketing Ethics in Rural Marketing- Source of Financing and credit agencies- Consumer Education & Consumer Methods in Promotion of Rural Marketing - Advertisement & Media Role in Rural Marketing Promotion Methods.

UNIT V TRENDS IN RURAL MARKETING
e- Rural Marketing-CRM &e-CRM in Rural Marketing- Advanced Practices in Rural Marketing- Social Marketing-Network Marketing- Green Marketing in Indian and Global Context-Co-operative Marketing- Micro Credit Marketing- Public Private Partnership Model in Rural Marketing - Advancement of Technology in Rural Marketing- Structure of Competition in Rural India.

Click below link to download the Notes and 2 marks with answers Question Bank

BA7016 Notes - Click here (Notes 1)
BA7016 Notes - Click here (Notes 2)

BA7016 2 marks with answers - Click 

BA7016 Question Bank - Click here

BA7016 Question Papers ( Previous year) - Click here  

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Check also :

Anna University UG Regulation 2013 Syllabus - Click here

Anna University PG Regulation 2013 Syllabus - Click here

Anna University Result Updates Link 1 - Click here

Anna University Result Updates Link 2 - Click here