BA7011 Brand Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank - MBA 3rd Semester

BA7011 Brand Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank with answers Anna University BA7011 BM Notes Syllabus 2 Marks with answers MBA 3rd Semester - Regulation 2013 & 2015 3rd Semester Syllabus Notes

Anna University BA7011 Brand Management Notes Syllabus 2 marks with answers Part A Question Bank with answers Key - MBA 3rd Semester

Anna University BA7011 Brand Management Syllabus Notes 2 marks with answer is provided below. BA7011 Notes Syllabus all 5 units notes are uploaded here. here BA7011 BM Syllabus notes download link is provided and students can download the BA7011 Syllabus and Lecture Notes and can make use of it.

Click below link to download Brand Management Study Materials .

BA7011 BRAND MANAGEMENT SYLLABUS REGULATION 2013

UNIT I INTRODUCTION
Basics Understanding of Brands – Definitions - Branding Concepts – Functions of Brand - Significance of Brands – Different Types of Brands – Co branding – Store brands.

UNIT II BRAND STRATEGIES
Strategic Brand Management process – Building a strong brand – Brand positioning – Establishing Brand values – Brand vision – Brand Elements – Branding for Global Markets – Competing with foreign brands.

UNIT III BRAND COMMUNICATIONS
Brand image Building – Brand Loyalty programmes – Brand Promotion Methods – Role of Brand ambassadors, celebraties – On line Brand Promotions.

UNIT IV BRAND EXTENSION
Brand Adoption Practices – Different type of brand extension – Factors influencing Decision for extension – Re-branding and re-launching.

UNIT V BRAND PERFORMANCE
Measuring Brand Performance – Brand Equity Management - Global Branding strategies - Brand Audit – Brand Equity Measurement – Brand Leverage -Role of Brand Managers– Branding challenges & opportunities.

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Check also :

Anna University UG Regulation 2013 Syllabus - Click here

Anna University PG Regulation 2013 Syllabus - Click here

Anna University Result Updates Link 1 - Click here

Anna University Result Updates Link 2 - Click here