BA7302 Strategic Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank

BA7302 Strategic Management Syllabus Notes Question Papers 2 Marks with Answers Question Bank with answers Anna University BA7302 SM Notes Syllabus 2 Marks with answers MBA 3rd Semester - Regulation 2013 & 2015 3rd Semester Syllabus Notes

Anna University BA7302 Strategic Management Notes Syllabus 2 marks with answers Part A Question Bank with answers Key - MBA 3rd Semester

Anna University BA7302 Strategic Management Syllabus Notes 2 marks with answer is provided below. BA7302 Notes Syllabus all 5 units notes are uploaded here. here BA7302 SM Syllabus notes download link is provided and students can download the BA7302 Syllabus and Lecture Notes and can make use of it.

Click below link to download Strategic Management Study Materials .

BA7302 STRATEGIC MANAGEMENT SYLLABUS REGULATION 2013

UNIT I STRATEGY AND PROCESS
Conceptual framework for strategic management, the Concept of Strategy and the Strategy
Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study.

UNIT II COMPETITIVE ADVANTAGE
External Environment - Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry Evolution-Globalisation and Industry Structure - National Context and Competitive advantage Resources- Capabilities and competencies–core competencies-Low cost and differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies- Resources and Capabilities durability of competitive Advantage- Avoiding failures and sustaining competitive advantage-Case study.

UNIT III STRATEGIES
The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination strategies - Business level strategy- Strategy in the Global Environment-Corporate Strategy- Vertical Integration-Diversification and Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix - Balance Score Card-case study.

UNIT IV STRATEGY IMPLEMENTATION & EVALUATION
The implementation process, Resource allocation, Designing organisational structure-Designing Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case study.

UNIT V OTHER STRATEGIC ISSUES
Managing Technology and Innovation-Strategic issues for Non Profit organisations. New Business Models and strategies for Internet Economy-case study

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Check also :

Anna University UG Regulation 2013 Syllabus - Click here

Anna University PG Regulation 2013 Syllabus - Click here

Anna University Result Updates Link 1 - Click here

Anna University Result Updates Link 2 - Click here